In celebration of the grand opening of Tiffany & Co. at Pacific Fair, Amanda Shadforth of Oracle Fox produced an outstanding campaign, providing creative direction for the jewelry brand’s latest collections. With the everyday girl who appreciates relaxed undone luxury in mind, Shadforth, along with international model Astrid Holler, set to the beach to portray the way she believes bespoke jewelry should be enjoyed.
With sand under her feet, salt on her skin and the warm breeze of the ocean in her hair, the modern Oracle Fox for Tiffany muse, reclines in the sun to enjoy a day off from a life that leads her to far away destinations to enable her creative pursuits. Jewelry is not an accessory to her but a part of her, it is an extension of her personality, her mood, an adornment that represents memories, travels, intimate moments between her and those who she has loved, who have loved her and some who merely could only try. A bracelet given to her by her best friend, a ring passed down from her mother before she left on her first overseas adventure and a necklace given to her by a boy whose heart she stole, are just some of the pieces that have accumulated in her jewelry box that sits on her dressing table, or appear slightly hidden behind a white shirt that she stole from her sister’s closet.
Images via Fashion Copious