Mary-Kate and Ashley Olsen Launch Elizabeth and James Nirvana Fragrance

Mary-Kate and Ashley Olsen Launch "Nirvana" Fragrance

Fashion’s most stylish twins Mary-Kate and Ashley Olsen launch two women’s fragrances for Elizabeth and James. After spending close to two years developing the scents with fragrance veteran Robin Burns, the sisters came up with Nirvana Black; a sensual woody scent with notes of violet, sandalwood, and vanilla, and Nirvana White; a musky floral fragrance with notes of peony and muguet. “We always knew we wanted to have a fragrance for this brand, because it’s very lifestyle,” said Ashley. (WWD)

It took Mary-Kate and Ashley a year and a half, with around 50 different concoctions before hitting on the winner for Nirvana Black (mostly trying to figure out how to make the perfume act like an oil), while Nirvana White took just a few months. “I’m more into oils, and that’s actually why it took so long,” Mary-Kate said. (Fashionista) “We didn’t want to just do another perfume. We wanted it to be able to sit on your skin like an oil, and to wear like an oil and to have that intimacy of how it becomes a part of you.” Due to the twins’ perfectionism I am positive are as sophisticated as described. For me, I would wear them both.

Mary-Kate and Ashley Olsen Launch "Nirvana" Fragrance

Elizabeth and James Nirvana eaux de parfum will be exclusive to Sephora, available in three sizes — 50 ml. for $75, 30 ml. for $55 and a $22 rollerball. The fragrances will launch at all 818 Sephora stores in North America, including 388 freestanding Sephora stores and 430 Sephora inside J.C. Penney — as well as, in late January.

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